1
Connect your event source
Bring product activity in through your existing stack or a lightweight snippet.
SegmentPostHogAmplitudeJS
PQL Beacon
Your product knows who’s ready to buy. Now sales will too.
Usage-based lead scoring for small PLG SaaS teams—without an enterprise contract or a data-engineering project.
Free during the pilot. Pilot customers receive locked-in launch pricing.
Ranked PQL queue Usage signals
Acme Labs
Invited 5 teammates · hit 80% API limit
92Score
Northstar
Activated 3 workflows · 7-day usage streak
84Score
Pine & Co.
Returned after limit warning · added billing admin
78Score
Illustrative example math
1,000
trial signups in a month
If 20% meaningfully activate200 warm accounts
If sales can deeply work 50150 go unprioritized
Hypothetical scenario for illustration—not a customer result or conversion benchmark.
01
Every signup looks the same
A drive-by trial and an account inviting a full team land in one undifferentiated queue.
02
Sales works on guesswork
Without product context, reps chase form fills instead of the accounts already proving intent through usage.
03
Useful signals stay trapped
Activation, usage depth, team invites, and limit hits exist in the product—but rarely arrive in the CRM with a clear “why now.”
From events to action
A ranked queue your team can actually use.
PQL Beacon turns behavioral signals into explainable scores, then sends the context where your sales team already works.
2
Score every account
Rank accounts from activation, usage depth, team expansion, limit hits, and the signals that matter to your model.
3
Sync the “why”
Send the score and its evidence into HubSpot or Salesforce.
“Invited 5 teammates and reached 80% of the API limit.”
4
Work the ranked queue
Give reps a clear order of operations and a relevant reason to reach out—without another dashboard to babysit.
The wedge
PQL scoring without the enterprise weight.
The useful middle ground between generic CRM points and a large-team data platform.
The status quo
MadKudu-class platforms are built for larger teams and typically lack a public self-serve tier.
CRM-native scoring is often gated behind premium editions and centered on marketing activity.
DIY models demand event plumbing, ongoing analysis, and engineering time.
PQL Beacon
A focused, standalone plugin for product-led SaaS teams.
Usage-based signals that reveal real in-product intent.
Explainable scores synced into the CRM your team already uses.
Planned pricing
Start small. Keep the signal as you grow.
Transparent SaaS pricing designed for lean teams. The private pilot is free while we validate the product with early users.
Starter
$99/mo
For an early PLG motion that needs its first reliable PQL queue.
- Up to 500 scored accounts/month
- Core usage signals
Growth
$249/mo
For teams scaling product-led sales across a growing account base.
- Up to 5,000 scored accounts/month
- Expanded signal library
Scale
$499/mo
For established PLG teams that need control and CRM-ready workflows.
- Unlimited scored accounts
- HubSpot or Salesforce sync
- Custom scoring rules
Private pilot: $0 during the pilotEarly pilot customers receive locked-in pricing when the paid product launches.
FAQ
What to know before you join.
The pilot is for SaaS founders and operators running PLG or product-led-sales motions.
What data do I need?
Product events from Segment, PostHog, or Amplitude—or events sent through a simple JavaScript snippet. Activation events, repeat usage, team invites, and limit hits are especially useful starting signals.
How is this different from HubSpot scoring?
PQL Beacon is usage-based rather than form-fill-based. It focuses on what accounts do inside your product, then sends the score and the underlying behavior into your CRM.
Do I need a data team?
No. The goal is a lightweight setup for small SaaS teams. You will need a product event source or the ability to add a simple JavaScript snippet, but not a dedicated data-engineering project.
When does the pilot start?
Pilot access will open in a small cohort. Join the waitlist and we’ll contact you when there is a place for your team, along with setup requirements and timing.
Will my pricing stay locked?
Yes. The pilot is free, and participating pilot customers will receive locked-in launch pricing when a paid plan begins.
Important: PQL scores are predictive signals from product usage—not purchase guarantees. Validate scoring rules against your own conversion data and keep human judgment in the sales process.
Private pilot
Find the buying signal already inside your product.
Tell us where your SaaS business is today. We’ll invite a small group of PLG teams to shape the first version.
Free access during the pilot
Direct input on signals and workflow
Locked-in launch pricing for pilot customers